Not feeling that extra "pop" in the video or media edit you need?
Trust us, we're ALL constantly looking. But let us point out a few spots to look for when editing a video
MUSIC
Audio is the universal language. Use it. The vibe you are trying to achieve for your video will only be as good as the music you choose.
Imagine the person viewing your video has never seen the product or result; what are you trying to convey? Everyone wants to be excited by a video, but it's more important to inspire from a video.
Let's say, for example, your product was "country" themed. Would you choose a rap or metal genre for the music backing? Audio sets the tone and pacing for your video.
Can you count to four? If not, today is a new day; this will be a very important tool. Counting the beat and rhythm to the music used is crucial to pacing your video. Key points in the audio help to draw viewers' attention in, and the video should match. If a video is not cut to the pace of the music or the genre of the music does not fit the video, this will leave extra work for the viewers to digest what is going on.
No bueno.
Here we have "Country Night" hosted by Futuristic Feels
What comes to mind when you hear the word "country?" There is no wrong answer for music, only a wrong answer if you are not delivering on the "vibe" you are trying to convey.
A video with "country" themed music:
Now let's take that same clip and apply a slightly different music vibe to it...
Do you see or "feel" a difference?
Details
Your eyes don't lie.
Visual reaction is delayed with video (hence motion blur and why most videos are shot at 23.97fps or 24fps to mimic eyesight, but that is a different discussion). So what does that mean for your viewer? Their focus is attracted to, most likely, frames that have already appeared.
Editors predict the future with reactions from the past. Even if you were never good in geometry, but the use shapes and lines can play to your advantage when editing. Angles from previous frames can provide direction to where the next shot should lead to.
Take note of the direction of the motion in your first clip and see if it can line up with motion from the following clip (overlays are totally allowed!)
Take extra care with the aspects that make the video fit together and you will find many ways to create a story
Words by: Ryan Downey Jr.